Get ready to embrace the summer hair trends of 2023! From satin mermaid waves and ultra-glossy strands, to air-dried curls and intentional bedhead, this season is going to be all about texture and transitional hairstyles that’ll take your clients straight from the beach to sunset happy hour as effortlessly as possible.
Satin Mermaid Waves
Satin mermaid waves is a low-maintenance look that serves a major wow factor. We have step-by-step details from celebrity hairstylist Andrew Kyriakou on how to recreate this look for your clients.
Get The Look:
Step 1: To achieve summer-ready waves, Andrew started by prepping the hair with 7SECONDS Detangler. This product serves as an excellent foundation for any style and is incredibly easy to work with.
Step 2: Add structure and shine by dividing the hair into large sections and applying 7SECONDS Glossing Spray. The spray not only enhances texture but also creates shine without leaving the hair feeling greasy or weighed down.
Step 3: Andrew completed the look by perfecting any remaining details. He used his flat iron to create additional bends in the hair and made sure to tweak the styling cream around the head and face.
Slicked-Back Ponytails
This season, ponytails in various shapes, textures, and sizes will be a popular choice, and they are perfect for those extra hot days, embracing this staple hairstyle is a foolproof option for a stylish summer look. We have step-by-step details from hairstylist MJ Snyder on how to recreate this look for your clients.
Get The Look:
Step 1: MJ started with 7SECONDS Detangler and a paddle brush. This product is so important when brushing out any curls — moisture is key even in the summer humidity for beautiful curls
Step 2: Use a boar bristle brush to get that super shiny and smooth slicked back bun look.
Pro tip: Apply the product directly to the boar bristle brush to have a more controlled application of the hairspray.
Step 3: Apply CONUNDRUM Paste to tame any baby hairs around the hairline for edge control.
Air-Dried Curls
The weather is heating up, which means fuss-free, air-dried styling is back. Your clients with natural waves and loose curls are going to love this look by pro stylist Sophie Gutterman.
Get The Look:
Step 1: To achieve the look, Sophie used BOING Leave-In on damp hair for hydration and protection
Step 2: Use TEXTURIZA Spray on dry hair for extra definition and fullness.
Baby Braids
These face-framing braids were made to be worn under the sun! We have details from pro stylist MJ Snyder on how to recreate this effortless look for your clients.
Get The Look:
Step 1: Use Silky:Smooth Heat Activator to prep, protect and repel humidity.
Step 2: Create the braids using face framing pieces.
Step 3: Add BOOSTA Finishing Spray to add instant volume, fullness and hold.
Step 4: Finish with BLONDA Oil to tame frizz, add long-lasting shine, and a dose of UV protection.
The Wet Look
For straight-from-the-pool-looking strands, celebrity stylist and UNITE ambassador Narad Kutowaroo has details on how to recreate this trendy look.
Get The Look:
Step 1: Drench the roots with EXPANDA Volume for lift and volume
Step 2: Begin to brush the hair into the desired style
Step 2: Follow with U Oil for long-lasting high shine
Step 3: Use SESSION-MAX Spray for all day and night hold.
Textured Bed Head
Summer is the perfect time to go au natural, especially when it comes to hair styling. Pro stylist Daniela Burgos provided details for creating the intentional bedhead look that will reign supreme this season not only for its effortless look, but easy-to-achieve routine.
Get The Look:
Step 1: Prep the hair with a heat protectant
Step 2: Use a twisting method with your curler while taking small and random sections
Step 3: Finish with UNITE’s EXPANDA Dust and TEXTURIZA Spray for maximum volume and a beachy, undone look
Sleek & Straight
Help your clients fight humidity and get ultra-sleek strands that will stay put, even in the summer heat with these steps by celebrity hairstylist Laura Rugetti.
Get The Look:
Step 1: Prep the style use Silky:Smooth Heat Activator to lock in moisture, seal out frizz and protect against UV and thermal damage.
Step 2: Straighten the Hair
Step 3: Once dry, apply the multitasking U Oil to smooth flyaways and add long-lasting shine.
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