Taking Charge : Davines
“We Sustain Beauty” is a new global social- environmental initiative presented by Davines that aims to take action on climate change by spreading awareness of the importance of biodiversity and regenerative organic agriculture. The brand will be furthering their commitment to the environment by donating $50,000 (euros) to two organizations: the Rodale Institute and the Slow Food Foundation for Biodiversity, both of which support biodiversity and regenerative organic agriculture. The global initiative has been created to encourage sustainability in salons and with consumers. With this in mind, Davines has launched a limited-edition shampoo and body wash featuring regenerative organic and Slow Food Presidium ingredients as a symbol of change in the beauty world. The WE STAND/ for regeneration hair and body wash has been formulated for silky and shiny hair as well as soft skin, is made without the use of silicones and acrylates, is PEG-free and vegan-friendly. The new wash features ingredients such as green aniseed extract and Barbera grape pomace extract, which are 81.8 per cent of natural origin, and comes in recycled plastic packaging made from renewable and vegetable sources.
Good for Earth and Hair: Biolage
Biolage has made the commitment to do good for clients, their hair and the planet. All shampoos and conditioners are paraben-free and formulated to be botanically based, plant- based and include ingredients inspired by nature. Their newest product additions—including their All-in-One Coconut Spray, Deep Treatment Packs and ColorLast Purple Shampoo—are vegan, paraben, mineral oil and colorant-free. On top of clean ingredients, Biolage also selects their ingredients carefully and for traceability, and their primary manufacturing facility is 100 per cent carbon-free and runs on solar energy. In order to reduce additional waste, Biolage’s bottles are recyclable and made of 95 per cent post-consumer recycled (PCR) plastic.
Leaping Success : Aveda
Since its inception, Aveda has been a cruelty- free brand and last year they announced their switch to 100 per cent vegan formulas. This year, Aveda has taken their commitment one step further by becoming Leaping Bunny approved after undergoing a multi-year review by Cruelty Free International to verify that the brand doesn’t conduct animal testing.
Aveda is continuing to commit to more sustainable initiatives, such as their blockchain sustainability tracing, which allows the brand to provide ingredient tracking. They also plan to implement the use of paper- based recyclable sampling sachets, as well as a returnable shipper program, which enables products to be shipped in a reusable mailer.
Eco-Friendly Philosophy: KMS
With sustainability and transparency at the heart of their brand, KMS’ commitment to the environment ranges from water reduction when creating products to sustainably sourced ingredients to minimalistic and sustainable packaging. Plus, they list their ingredients with details on how each one works with hair in order to be as transparent as possible. KMS has also made the switch to lightweight aluminium cans to offset the use of 1.4 tons of aluminium every year.
Eco- Conscious Plastic : Authentic Beauty Concept
This year, Authentic Beauty Concept has taken a big step in the right direction when it comes to sustainability by introducing packaging made from 80 per cent post-consumer recycled (PCR) plastic. By making the switch, the brand will be saving approximately 20 tonnes of virgin plastic from one million products annually while significantly reducing their carbon footprint.
In addition, the brand is now producing their packaging by repurposing used plastics, keeping virgin plastic out of landfills and oceans. They’ve already made the switch to approximately 50 per cent of their packaging, and are set to fully complete the transition by the end of 2023. Plus, all Authentic Beauty Concept Beyond Hair products are packaged in climate-neutral folding boxes that support Plastic Bank, a Canadian organization that helps to ethically collect plastic within 50 kilometres of coastlines and waterways worldwide.
Making the Switch: Kenra
Kenra Color Studio Stylist Express is now available in packaging made from recycled materials. Featuring a 100 per cent recycled aluminum tube and 100 per cent recycled/post- consumer recycled (PCR) plastic cap, the line also includes 93 per cent recycled cardboard boxes.
Respectfully Created : Wella Company
Across all of their brands, Wella Company has been prioritizing sustainability through initiatives such as recyclable packaging, energy reduction plans in their factories as well as clean and nature-inspired formulas. In addition to Wella’s relaunched Elements line—it includes ingredients made from up to 99 per cent natural origin, features 100 per cent post-consumer recycled plastic (PCR), and includes refillable in-salon stations and recyclable pouches to reduce plastic— the brand’s packaging now features 85 per cent recycled cardboard, 91 to 100 per cent recycled plastic caps as well as 100 per cent recycled aluminum tubes. Plus, their Koleston Protect ME+ and Illumina Color are both free of animal- derived ingredients.
Wella Company is a participant of the United Nations Global Compact, which is the world’s largest initiative for sustainability in business. To further their commitment to reducing their environmental impact, Wella is committed to reducing their carbon emission reduction by 28 percent and water consumption per unit produced in their owned facilities by 35 per cent by 2030. They’ve also made additional commitments to reduce their waste and use of virgin materials for packaging by increasing recyclability in their packaging.
Making Moves : amika
Expanding on their mission of being a friend to the planet, amika is now officially Climate Neutral Certified. The company has joined the growing list of brands who are measuring their greenhouse gas emissions, purchasing eligible verified carbon credits to offset their footprint, as well as implementing more plans to reduce their emissions. amika has pledged to be net zero by 2030 as they believe this is the best way to tackle climate change. In addition to reducing their carbon footprint, amika has committed to removing more than 5,000 metric tonnes of carbon dioxide equivalent by supporting organizations such as Tribal Renewable Energy, Agrocortex REDD Project and through reduction plans. amika is furthering their environmental impact through their most recent launch of refillable pouches for their shampoos and conditioners. These new and sustainable pouches will allow you and your clients to refill existing shampoo and conditioner bottles by simply unscrewing the cap and refilling! The new pouches make lowering carbon emissions easier than ever and are available in four of amika’s wash sets, including Bust your Brass Cool Blonde Repair Shampoo & Conditioner, The Kure Bond Repair Shampoo & Conditioner, Normcore Signature Shampoo & Conditioner, and 3D Volume and Thickening Shampoo & Conditioner.