Today, on September, 1st, L’Oréal Canada’s Professional Products Division has announced their launch of a free online Diversity and Inclusion training program called the Power of the Collective (POTC) which is available to all Canadian Hairstylists, regardless of the brand they work with.
Many Canadians have diverse hair types which require specific training to cut, colour and style, and the objective of the POTC is to educate Canadian stylists on the diversity of hair types, allowing them to create an inclusive salon environment for both stylists and clients.
“L’Oréal Canada’s Professional Products Division is strongly committed to diversity in the industry, and we are fully mobilised to help hairstylists diversify and enrich their expertise,” says Stephan Arsenault, L’Oréal Canada’s Professional Products Divisions President. “With the objective to train over 10,000 hairstylists in Canada, the potential reach is significant, and we collectively have the power to bring a real change to the Canadian hair industry.”
The first year of the POTC consists of module training courses all focused on hair cutting and each module is taught by different international professional stylists, each specialize in different hair types. Celebrity stylist James Valiant will be teaching the first modules about straight hair types, classified as hair type one, award winning-stylist Rodrigo Araneda will be focusing on wavy hair types, classified as hair type two, award-winning stylist Jamal Edmonds will be teaching curly hair types, classified as hair type three, and award-winning stylist Michelle O’Connor will be focusing on coily hair, classified as hair type four.
Once stylists complete the modules, they’ll attend an exclusive livestream event hosted by a celebrity hairstylist who will demonstrate top trends and hold an interactive Q&A. After the program has been complete, hairstylists will be certified as allies and will receive a stylist station decal to show their support for all clients that enter their salon.
“I joined the Power of the Collective movement because I’m a firm believer in joining forces with likeminded artists in order to have a most powerful message,” says Michelle O’Connor. “Diversity and inclusion is a significant passion of mine. I’ve waited to have this voice my entire career. Together we have the ability to change and evolve the beauty industry, which in some small but extraordinary way changes the world!”
Hairstylists can sign up from now until December 1st, 2022. For more information on the Power of the Collective, click here.