L’Oréal Professionnel has announced their new international brand ambassadors for the year: Hailey Baldwin and Taylor Hill.
Like the Kardashians, Hailey Baldwin is #killinit on social, posting selfies to her eight million loyal Instagram followers. The model is experimental with her hair looks, wearing her tresses as a fashion accessory. While she’s typically known as a blonde bombshell, she’s not afraid of sporting the latest colour trends, incuding rose.
Baldwin will play muse for the L’Oréal Professionnel It Looks spring/summer and fall/winter collections by Vanessa Bruno. Bruno’s partnership with the brand has resulted in the creation of 24 new shades that take inspiration from nature, creating the INOA range. Baldwin will also be brand ambassador for L’Oréal Professionnel’s 2017 Pro Fiber campaign.
Victoria’s Secret model and social media icon 19-year-old Taylor Hill will be the face of L’Oréal Professionel’s Série Expert hair care re-launch and muse for the Majirel Color Correction campaign. Marijel Color Correction is a hair colour service, inspired by the colour correction makeup trend. This service boosts radiance while enhancing clients’ natural hair colour, similar to how a makeup artist works to enhance the skin’s natural tone.