X-tenso Moisturist launches with a new formula
Who: Colin Ford, L’Oréal Professionnel’s Director of Education and Events
What: Colin Ford touched my hair! And I didn’t wash it for 48 hours. But that’s because I had a straightening treatment done. L’Oréal invited media to experience X-tenso Moisturist. It’s a safe, formaldehyde-free hair smoothing formula that promises straight strands for eight weeks. The relaunch uses unique technology that works from within the hair to smooth out frizzies and flyaways.
The verdict? My styling time has been cut in half and the humidity hasn’t wreaked havoc on my natural curls.
When: May 31, 2011
Where: L’Oréal Academy in Toronto