For spring/summer 2017, we’re seeing everything from natural texture and glamorous curls to braided updos and amplified beach hair. For nails, bold colours and patterns are becoming all the more wearable. Here are some of our favourite trending looks right now with the hero products that will help you nail each for your clients.
The Trend: Girlie Curls
The Fix: Moroccanoil Curl Re-energizing Spray
Feminine curls were seen on the runways at New York Fashion Week (NYFW). Moroccanoil created a series of romantic looks using the brand’s new Curl Re-Energizing Spray. For Zac Posen, hairstylist Odile Gilbert used the spray to activate curls before diffusing and pinning hair back for a feminine half-up, half-down look, while Moroccanoil global creative director Antonio Corral Calero applied it to the looks at Marchesa to add a boost of moisture to curls, which were pinned off the face for a more glamorous effect.
The Trend: New Wave
The Fix: Sebastian Professional Shine Define
Taking the effortless trend up a notch, Anthony Cole, international artist for Sebastian Professional, played with texture at Christian Siriano’s NYFW show. Straight on top with waves on the ends, the look was meant to resemble hair that’s just been taken out of a braid. Complementing Siriano’s vintage-inspired Jackie-O collection, the refreshing take on a retro look is easy to achieve, with Cole using Sebastian Professional Shine Define for a more polished finish.
The Trend: Sporty Chic
The Fix: Unite Elevate Mousse
With last year’s “athleisure” trend for men, we saw a twist on the casual look for women at the Byblos show during Milan Fashion Week. Nick Irwin, global brand ambassador for Unite, created effortless youthful looks reminiscent of post-workout hair. Unite Elevate Mousse was used to prep the hair before blow-drying to enhance texture for a done/undone look.
The Trend: Braided Topknots
The Fix: Redken Braid Aid 03 Braid Defining Lotion
Braids are here to stay. At Dior’s Paris Fashion Week show, Guido Palau, global creative director for Redken, added braids to the back of a topknot using Redken Braid Aid 03 Braid Defining Lotion for smoothness and grip. The braided details added some edge to the topknot, which complemented the modern femininity vibe of the show and was a fun twist on the classic updo.
The Trend: Mane Man
The Fix: American Crew Boost Powder and Medium Hold Spray Gel
It’s official: Longer hair is one of the leading men’s trends for 2017. American Crew showcased some longer looks at Toronto Men’s Fashion Week (TOM*). Matula Liounis and Pete Goupil, All-Star educators for American Crew, recreated looks from the brand’s new Master of Men’s Grooming program and used American Crew Boost Powder to add volume to the roots and Medium Hold Spray Gel for flexible control.
The Trend: Palm Reader
The Fix: CND
At the Alice + Olivia show, CND took the classic French mani to another level with a Palm French look featuring dusty pink with slivers of deep green palm frond accent to resemble palm leaves. Using colours from the CND Vinylux Summer 2017 collection, you can recreate the look using the brand’s Salmon Run and Art Basil. This trend is perfect for clients who may be wary of trying nail art, while giving them just enough flair to stand out this season.
The Trend: Pops of Pattern
The Fix: Morgan Taylor and OPI
This season is all about taking risks with colour. We saw bright asymmetrical looks from Morgan Taylor at Tanya Taylor and whimsical geometric prints from OPI at Jeremy Scott and Creatures of Comfort. Pair two or three different shades of contrasting colours for a fun look that your clients will be daring to try.
The Trend: Ombré All Day
The Fix: Essie
Ombré nails are quickly becoming a mani must- have. At Michael Costello’s NYFW show, Essie’s global lead educator, Rita Remark, paired Essie’s Good as Gold with Sole Mate to create a soft gold-plum ombré. The nails complemented Costello’s collection, which explored the light and dark sides of femininity, and are perfect for transitioning from season to season.