Matrix Canada headed to Punta Cana in the Dominican Republic for this year’s national sales meeting, taking major distributors from across Canada, including Cosmoprof, International Beauty Services, Star Bedard and Maritime Beauty, with them.
Details: The team focused on new launches for the brand, including ColorInsider with ODS technology. Education and events director, Roch Lemay, has made the colour even easier to use after developing a whopping 2,900 formulas using the new line! Some key stats on colour: 69 per cent of women are concerned about ammonia in colour and 43 per cent will abandon colour because of ammonia. Blonde are still a hit—50 per cent of women going to the salon are blonde and 60 per cent of services are for blondes.
Favourite quote: “Hair is the canvas stylists work on.”