Newly reimagined is Matrix Biolage, infused with natural ingredients to fortify all hair types, as demonstrated in their reformulated and redesigned haircare ranges VolumeBloom, SmoothProof, HydraSource and ColorLast. Also, designed to give clients a salon experience akin to the spa, Pelicure is a brand new hair service in the Matrix Biolage line and uses carbonizing powders to boost hair’s shine, giving clients an elevated experience at the sink. It’s a value-added way to raise the bar on regular services—a luxurious and quick add-on to grow your revenue.
To introduce the new botanically inspired Biolage, including the new Pelicure hair polishing service, the Matrix team prepared a day full of hair treatments, massages, manicures and in-depth product knowledge for guests in Toronto on February 18 at the L’Oreal Academy and Four Seasons hotel. Paul Wilke, the new Biolage Canada Ambassador and co-owner of Fusion Hair Studio in Guelph, Ont., was on-hand styling hair; Roch Lemay, education and events director shared the technology behind the new Pelicure line; and Matrix Design Team members Derrick Rutherford and Julio Rodriguez from Guelph’s Valentini Hair Design and Spa presented the new look of Biolage to guests over a scrumptious lunch. Rutherford and Rodriguez are the Canadian Matrix artists who were behind the photo shoot for the global launch of Biolage.
Image courtesy of Matrix