Colour services are a major part of a salon’s business. Here are four easy ways to ensure you’re making the most of yours.t
From small towns to urban centres, salon clients are looking for more from their colourist. It can translate to more business for your salon if you play your cards right, and are able to step up your game quickly. “People are really interested in using colour to express their style,” says Joan Novak, owner of JoNo Hair in Whistler B.C. “Our market is interesting, more people are into pastels being added into balayage, and rainbow hair is being requested.” For some salons, making the most of this surge of individual expression may not always be easy, but Novak says it’s all a matter of offering the best and most consistent service from start to finish that will keep clients new and old coming through your door.
Some clients may be interested in trying bolder hues, but hesitate because of the cost of a permanent change. “For clients who don’t want a permanent colour change, we’ll mix in demi-permanent colour to give them an idea of what a permanent change may look like,” says Novak. Once a client is comfortable with their new look, Novak has found they’ll return in about four to six weeks wanting to make the change, which translates to a more cost-effective approach for clients as well as an additional service for your salon.
While it’s wonderful that you’re able to give your clients what they want when they’re in your chair, you need to be thinking about their next appointment if you want to grow you business. “I’m always planning ahead, which I think has proven really successful for building and retaining clients,” says Novak. “Having a vision and talking about what you are thinking about for them next time, whether that’s three or six months ahead, makes it exciting for everyone.”
Offering value-added services has been something Loretta Tom, a Vancouver-based hairstylist at Salon Haze, is a big fan of doing. “I’ve found that quick add-on treatments, either to prep the hair before a colour service or treat it after, have really helped add to my colour business,” she says.
It might seem like a small thing, but adding an in-salon treatment that helps maintain the integrity and health of hair before or after the colour service appointment can often get clients back to your salon sooner for that additional treatment. “We often do the initial services as an added value to promote the treatment and it definitely works,” says Novak.
BRINGING IT HOME
When it comes to maintaining colour, you know your clients need a good homecare regimen, which can also help increase your business. “Everyone getting a colour service wants to be able to get that amazing salon feeling every day,” says Tom. When you’re providing an in-salon treatment,Tom says talking about the products you’re using, along with the complimentary homecare ones, is a great way to plant the seed for purchasing products at the end of their service.