Professional beauty influencer and former CosmoProf Beauty brand ambassador Larisa Love has joined Joico for an exclusive brand ambassadorship.
Taking social media by storm, Love has built her platform through her creative expression and love for hair.
Having travelled to Punta Cana, Dominican Republic earlier this year with Joico for their Destination Education event, Love will now be representing the brand through creative content as well as JoiColor System collaborations for education curriculums. This will range from short educational videos with colour techniques to longer, more in-depth videos of her on stage or doing Facebook lives from her salon.
“We’re very excited about our partnership with Larisa for Joico’s JoiColor System,” says Valerie Robinett, senior director of communications and digital marketing for Joico. “She’s perfectly suited for our brands and will not only be a great representative for our joi-ful and healthy color and care, but even amid all of the popularity and attention she’s had, she has so much more to show the world and Joico will help her do that.”
“When I’m looking for companies and brands to partner with, I look for authenticity, and not just in the products but the people behind it all. That’s why I fell in love with Joico,” says Love. “They put so much passion into everything they do with clients and stylists in mind. Their colours are true-tone, and my clients love the healthy and shiny results. I’m really excited to start this next step in my journey.”
Love will be going on a media tour and headlining a full show with the brand in Europe this month, along with travelling to cities including London, Oslo and Frankfurt.
Photo: Larisa Love