With a passion ignited as a young boy finding his way into a Parisian salon with his mother, Patrice Bisiot first fell in love with the promise of salons, the aromas of products within their walls and all that salons represent: Endless possibilities of beauty.
Years later after becoming a world-renowned stylist and helping thousands of men and women reach their beauty goals, Bisiot has released his guide to helping clients find genuine contentment with their transformations in Mind Your Hair. Bisiot focuses on giving both clients and stylists the tools to achieve the ultimate makeover—a change made based on a mutual understanding of what exactly is wanted, what is achievable and maintainable and the best way to establish a relationship between a stylist and client.
“Hair is a symbol of who you are,” says Bisiot. “Our goal [as stylists] is to understand what lies beneath [clients’] desires. I am committed to making whatever change [the clients] choose to being more than just skin deep.”
According to Bisiot’s philosophy, there are seven steps to the perfect makeover service and creating a positive change and guiding you, the stylist and your client through a makeover.
Ask questions before booking any sort of appointment to better understand a client’s lifestyle and desired look. This is where trust starts.
Explore realistic expectations and understand the reasons for a client’s change; this is just as important as the makeover itself.
3. Self Esteem
After speaking to your client, it should be apparent whether or not this is a band-aid fix makeover or a decision based on research and a healthy mindset. This is the important inner step bridging the gap between reality and expectations, decoding self-image and establishing trust with you, the stylist.
Stylists need to take a client’s vision and shape it into something attainable, but it’s also important for clients to be open-minded and to trust the stylist.
As a stylist, it’s important to have your credentials and body of work available for your client’s evaluation so your client knows who is working with them, which is a part of the trust-building process.
So much can be lost in translation, so ask questions to fully understand a client’s desires and expectations instead of just reciting a monologue.
7. Final Results
Bisiot believes if you’ve done the first six steps, the client should be content with the finished results. However, this final step is where he or she gets to evaluate you as the stylist. Did you listen, analyze the situation and deliver a beautiful result? If the answer is yes, than you should have a happy client and hopefully the beginning of a beautiful new relationship.