Your clients want great hair, but they don’t always want to put the effort in with multiple products. Redken aims to give them all of the hair care benefits they need in one winning product with the new One Unite All-in-One Multi-Benefit Treatment.
How it works: This sulfate-free mist is infused with a cationic silicon complex that helps to smooth, condition and detangle, while promoting overall softness and manageability. Xylose provides a barrier for hair to avoid hat damage, while keracare prevents further breakage and coconut oil leaves hair looking and feeling soft and healthy.
Best use: Mist through clean damp strands to provide heat styling, or finish with styling product for shine and softness.
The campaign: The new campaign used five real-life influencers, including model Charlotte Di Calypso, model and designer Alexander Dominguez, actress Ashley Moore, musician and model Naleye Dolmands and musician, artist and model Rachel Trachtenburg for this multi-purpose, street-style-inspired product.