The holidays signal the end of the year and also a chance to review new goals for the coming year. Plan to succeed by prioritizing education as a regular event in your salon calendar. Jessica Marie-Ellison, instructor in the Esthetics program at Humber College and owner of Jolie Beauty Bar in Toronto, shares three ways that a salon can log in their learning hours—and watch their level of services rise.
a. Every time the season changes, book an education day. This could be inviting an educator or guest speaker, honing in technical challenges your team has, or attending a class.
b. Attend shows and scan the floors for what’s new and relevant in the industry, such as the Esthetic and Spa Show and Allied Beauty Association shows.
c. Do your homework—as in, stay involved in the industry. Find out who is rising in your field, get to know your industry and network with them. Think outside your own services as well to related beauty professionals—after all, your clients may come to your for nail services, but may ask for a recommendation in hair. Research your industry so you can recommend the best to clients.