Goldwell has announced the expansion of their digital education tools with a YouTube education channel.
The channel, “Goldwell Education Plus,” which followed their successful “Education Plus App”, will offer hairstylists new videos each week for a source of both education and inspiration.
“YouTube is THE platform for education and inspiration. It only makes sense that we fully embrace and utilize this platform to further reach our stylists and help them to grow their skills and their business!” said John Moroney, vice president and global creaitive director.
The channel will feature the latest in haircutting and styling trends as well as cutting and colouring techniques, salon services and detailed instructions for products.
“If YouTube is where stylists are going to find out about new trends and techniques, then you can be sure that we will be there for them,” added Moroney.
Rodica Hristu, global master team member for Goldwell said, “It’s absolutely amazing what social media platforms can do to help stylists and educators. They give instant access to premium quality step-by-step educational videos, how-to videos and interactions with other stylists. It’s all at your fingertips and only one click away from anywhere, anytime!”