Get a headstart this new year and maximize your downtime by refreshing your cutting and styling skills. Neuma Beauty has launched Style Collectives, a series of online cutting and styling videos.
“With fast fashion and fast trends, where something is in and then it’s out, I’ve always felt like that wasn’t the reality of how people live their lives,” says Kathy Simon, global artistic director for Neuma Beauty. “Style Collectives is more about street style, and how people identify to different groups—or what we call, style collectives.”
With four categories: neuUrban, neuMinimalist, neuBohemian and neuClassic, Style Collectives features Industry Icon looks, which are specifically designed for hairstylists, and Consumer Icon looks designed for clients. “It’s an opportunity for you to educate clients about the latest trends in cutting and styling, while educating yourself and improving your skill set,” she says.