Known for its bond-building technology and haircare products, Olaplex has just announced the launch of its first-ever Olaplex Pro Artists Awards!
Open to salon professionals including cosmetologists, barbers and students in the United States and Canada (excluding Quebec), the awards will be judged by brand ambassadors Justin Anderson, Christin Brown, Tracey Cunningham, Bianca Hillier, Chad Kenyon and Guy Tang.
“Olaplex has the reach that can drive awareness to the incredible talent in the hairdressing community,” says JuE Wong, CEO of Olaplex. “The first-ever Pro Artist Awards are designed to provide the hair professional community a platform to showcase their artistry and creativity.”
An Olaplex product must be used in the creation of each entry in all seven categories, which include:
Fantasy Color (@olaplexproartists_fantasy)
Olaplex Transformation (#olaplexproartists_transformation)
Curly and Textures Looks (#olaplexproartists_curl)
Extensions and Wigs (#olaplexproartists_extensions)
To enter, beauty pros must take a photo of their final look and post it to Instagram with the respective hashtag between June 25 and September 25, 2021. Entrants are welcome to enter as many categories as they would like, and must specify which product was used for each look.
Five finalists per category will be announced on December 6, 2021, and public voting will take place from December 7-21.
Winners will be announced virtually on January 9, 2022 and will receive a trip to a special event in Los Angeles with the Olaplex ambassadors.