Tracey Cunningham, known for her celebrity clients such as Khloe Kardashian and Chrissy Teigen, landed in Toronto for a day of look-and-learn education hosted by Redken and Alternative Beauty Services at the Westin Harbour Castle Conference Centre on April 29, 2019.
Sharing her expert colour techniques and business advice, Cunningham took the stage for a full day of inspiring looks and education, showcasing her signature blonde, foiling and highlighting techniques—all in her signature, no-filter style.
With more than 300 people from coast to coast, the stage presentation also featured Redken’s VP of education, Sherri Doss, who helped moderate the discussion as Cunningham answers questions from the jam-packed audience.
Cunningham’s colour transformations included a beautiful warm redhead (Emma Stone style!), a virgin brunette turned golden balayage, and a blonde look. The room was filled with excitement (even during lunch when attendees crowded around for a closer look and a chance to ask more questions!)
“The challenges with hair colouring are that people that have high expectations, especially when it comes to colour corrections or are doing a big colour change,” she explains. “They have to be aware that it’s not that it’s not possible, it just might take a little longer to do. It can always get done but with patience.”
When it comes to working with a celebrity client, Cunningham says it’s all about bringing their vision to life. “Celebrities usually have a look in mind already, so I’m just there to execute it and provide advice.”
She also discussed the role of social media in the industry and says that she feels it puts a big pressure on the industry as a whole. “Some people do so well at it and others feel a lot of pressure from having to post, especially when they’re in my age category and didn’t grow up with it.”
Her advice? “Don’t hire someone to post for you, do it yourself so people can see your true personality!”
After the event, attendees had the opportunity for a meet and greet and photo opportunity with Cunningham.
The event concluded with Terry Ritcey, director of education and events for Redken Canada, who took the stage to thank the attendees.
“This was real today, seeing what really happens in all of our chairs and salons every day,” he said. “Tracey was an amazing person to bring this to you.”