In the beauty industry, we speak in colour specifications, formulations, technical terms and product names and ingredients, but we’re all still separated by our own languages across the world. OPI has created a new universal colour language for all beauty lovers to speak and understand with the launch of their fun new mobile app, ColorChat, which was released late last week at an event in New York.
With over 50 characters to write with using some of the most iconic OPI shades like Koala Bear-y, Lincoln Park After Dark and Cajun Shrimp, on ColorChat, available for both Apple and Android users, you and your clients can create messages and share them with other users, and even generate your own custom ColorChat name (like we did with Salon Magazine!).
Comments are closed.