Pick up a magazine, walk a show floor or check out the red carpet at a celebrity event and you’re bound to see it. Pastel shades are everywhere. If you haven’t had clients asking for it, you’re bound to this spring as the trend makes its way from runway to real life. Here are six things to know about the pale shades.
1. Clients love it
“I think they’re very wearable,” says Dana Lyseng, Contessa finalist and owner and creative director for Supernova Salon in North Vancouver, B.C. “For a long time, everything was very dramatic and punchy. Pastels are a good way to bring jewel tones to the hair in a sophisticated way.”
2. Blame it on the celebs
“I think the appeal comes from the Hollywood market,” says Timothy Switzer, a Goldwell artistic director, Contessa winner and owner of Timothy Co. Salon and Spa in Oshawa, Ont. “It seems that a lot of younger stars like Katy Perry are bringing these pastel shade to the forefront. A fad most definitely, but a fun one. I’ve noticed a lot of clients are looking for these shades to introduce a peekaboo effect to their already-existing colour palette.”
3. Go soft and blended
For the application, Lyseng recommends working with a feathering technique. “Use a small brush and apply vertically, working with the grain of the hair,” she says. “I also like to work with a bit of conditioner, placing it over the colour and blending slightly to soften it.”
4. Make sure you pre-lighten properly
“It’s very important when creating these shades to make sure that the hair has been cooled off enough in order to create a cooler pastel refl ect or detail, like blues, pinks and roses,” says Switzer. “With your warmer tones, like yellows and oranges, it is important to made sure that the pigment has been reduced enough to keep the shade more muted.”
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