Thousands of beauty professionals gathered together from May 31 to June 2 at the Orlando/Orange County Convention Center for one of the most jam-packed events of the season.
Celebrity stylists, including Martin Parsons, Nick Arrojo, Robert Cromeans, Takashi, Christopher and Sonya Dove and Ted Gibson, took to the main stage for demonstrations, education seminars and to showcase the latest pro tips, tricks and techniques over the three-day event.
New products, trends and innovations were revealed from top industry brands like Paul Mitchell, Wella Professionals, Matrix, TIGI, Sebastian, Rusk, Aveda and BaByliss Pro and their creative teams.
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