Since incorporating the brand’s patented Fibre Bond Technology into its Igora Royal Highlifts Blondes Permanent Color Crème, it’s become a real game changer for colourists. Now, Schwarzkopf Professional is introducing two new shade directions: 10-21 and 10-14.
“Many people who would go platinum blonde are trying to avoid warmth at all costs,” says Susan Boccia, education manager for Schwarzkopf Professional Canada. “The 10-21 is for anyone looking for the ultimate, icy, classic platinum blonde. It has a primary and secondary tone of ash to control all the warmth in the hair.”
For a softer look, the 10-14 is slightly warmer for a more natural, beige-blonde colour. “People tend to go a bit warmer in the winter because we don’t have as much colour in our skin, and go a little cooler and lighter in the summer,” says Boccia. “The 10-14 is primarily a violet ash with a little bit of beige. For someone who isn’t afraid of a little bit of a soft caramel or creamy beige, having the dash-1 in that formula will control the natural pigments so the beige doesn’t make the hair too warm or brassy.”
The new Igora Royal Highlifts Blondes with Fibre Bond Technology eliminates the need for N°1 Bond Booster of the brand’s Fibreplex bonding system, since it’s already mixed into the colour tube. But the N°2 Bond Sealer is used after the colour to seal in the bonds, while the N°3 Bond Maintainer and sulfate-free Shampoo are used as maintenance to build bonds, keep the cuticle closed and lock in colour. “Having the technology already built in, you don’t have to think about how much protection you need or how much you need to put in. All you have to do is mix it the way you normally would and apply,” explains Boccia. “The formulations and the end results are much more cleaner and crisper, with unbelievably soft and strong hair.”