Edmonton spa finds a peaceful space to call its new creative home
By Melissa Brazier, Photos Burch photography
Nestled in the heart of the bustling Sherwood Park neighbourhood in Edmonton, Pure Elements Hair & Body captures a sense of nature in a space that focuses on giving the client deeply felt rejuvenation.
Originally opened in April 2003, it was in early 07 when salon owner Chad Stewart decided it was time to expand Pure Elements and seek a new, larger location. Finding the perfect place—right down the street from their original address—the entire Pure Elements team took the next two years to plan and custom design every inch of this two-floor, 10,000 sq. ft. locale. “In the old space we were congested, with basically no room for growth,” explains Stewart.
This is definitely not the case today. Pure Elements is now 48 staff members strong and growing. Upon entering the salon clients are greeted at reception and can either sit in the adjacent waiting area enjoying a fresh-baked muffin (made daily) or peruse the 1,000 sq. ft. retail boutique featuring hair care products by Schwarzkopf Professional and Aveda, and skin care lines Decléor, M.D. Skin Care and Deserving Thyme. On the weekend, clients can even enter the fully equipped makeup room for a complimentary touch-up.
The salon area was designed as an open concept. Stewart’s priority was to minimize congestion, which is why he chose a space with high ceilings and designed the area so stylists would have an impressive 6 feet between their stations. The area is divided into two halves by a 10 ft. tall and 33 ft. long partition made of faux rock, with five chairs on each side and eight chairs lining the other two walls. This design element, as well as the beige, brown and green colour scheme, transformed this industrial space into a little slice of nature’s paradise.
Each station has ample storage room so stylists can neatly tuck away their tools and cords. Stewart says, “I’m not one for clutter, so the stations were designed with this in mind.” In addition, the space has two specific areas designated for colour clients. In the back right side of the salon is the Schwarzkopf colour bar and upstairs is a private processing lounge with a bistro-like atmosphere that overlooks the entire salon below.
Continuing through the salon and up to the second floor you find the spa service area, made up of separate lounges—one for men and one for women, plus three romantic couple’s sanctuaries, two for massages and one for pedicures. Nine more treatment rooms, offering everything from a green tea hydrating wrap to hot stone therapy, are also found on the upper level.
In its new space, Pure Elements has taken its business to the next level. The salon meets spa now attracts more clientele than ever before, walk-ins have nearly tripled, and as a result of the new retail boutique, monthly sales have increased by $25,000. When asked to describe Pure Elements in four words or less, Stewart says in a nutshell, “Modern, sophisticated, inspirational and calming.”
Pure Elements Hair & Body
108 – 2693 Broadmoor Blvd, Sherwood Park, Edmonton, AB; 780.416.4949; pureelements.ca
10,000 sq. ft., 48 staff members,18 stylist stations, four backwash units, one colour bar, six dryer stations, four lounges, one makeup room, one nail enhancement room, eight treatment rooms and two manicure/pedicure rooms.
Schwarzkopf Professional, Aveda, Decléor, M.D. Skin Care and Deserving Thyme
Hours of Operation:
Mon. to Thurs.: 9 a.m. to 9 p.m.; Fri.: 8 a.m. to 8 p.m.; Sat.: 8 a.m. to 6 p.m.