Hair: Vivienne Mackinder for Pure Extensions
Hair extension application: Josif Wittnik
Assistant: Rebecca D’Este
Makeup: David Maderich
Wardrobe: David Widjaja
Known as the eco-chic hair extensions system, Pure Extensions has broken the mould once again with its web-based online education system. Partnering with the first lady of hair Vivienne Mackinder, founder and host of hairdesignertv.com, Pure Extensions shot its webinar style program in tandem with a high fashion photo shoot featuring voluminous manes and tons of touchable texture.
Filming a breakdown of the techniques used for each look during model prep time, the photo shoot not only served as the basis for Pure’s educational webinar, it also produced some spectacular imagery, including the photo shown here and on our cover page.