Emily Ratajkowski has joined Kérastase as the brand’s newest ambassador. With more than 16 million Instagram followers, the model, actress and activist is known for her work in major fashion magazines and has even appeared on the big screen in the motion picture, Gone Girl.
As a muse to some of the world’s leading hairstylists and fashion designers, Ratajkowski enjoys expressing herself with her hair. Learn more about Kérastase’s latest ambassador in this candid interview:
Why did you choose to partner with Kérastase? How do you feel being a new face of the brand?
Emily Ratajkowski: My hairstylist loves Kérastase and introduced me to the brand a long time ago. I’m addicted.
How does hair make you feel powerful?
E.R.: Hair is super feminine and I find power in feminity.
Describe how having a “bad hair day” truly has an effect on the outcome of the day itself.
E.R.: Bad hair days are the worst because it can become the center of the day!
How can beauty be empowering?
E.R.: Beauty can be empowering when and if it’s thought of as an extension of confidence and uniqueness.
What is your beauty weapon?
E.R.: I like to feel that I don’t have to worry about my hair—clean and shiny hair that still manages to have volume is important.
Define what being a woman means today.
E.R.: Being a woman today means living on your terms, defining and pursuing an existence that is entirely your own.
How does beauty make women stronger?
E.R.: Confidence in what makes you unique and an appreciation and self-love will make you stronger in all that you do.
What is your vision of ideal beauty?
E.R.: My vision of an ideal beauty if a woman who is completely her own self.
When do you feel most beautiful?
E.R.: When I feel most myself!
What are your career goals?
E.R.: I want to pursue it all! Acting, modeling, designing, etc.
What are you most proud of in life?
E.R.: My wonderful friends and my sense of self.
Photos and interview courtesy of Kérastase