Chatters Hair Salon is making waves in the hair and beauty industry; a company with more than 100 salons across the country is bound to turn a few heads, and it’s no wonder why. From developing cutting edge initiatives to offering unparalleled employee perks and delivering top-notch customer service, Chatters has been busy paving the way for 30 years and it shows.
Who is Chatters?
Chatters is the provider of #StyleHappy hair days. They’ve been helping guests look and feel great from the inside out, every day since 1991. As an industry leader, they have been committed to creating quality, memorable experiences for guests and employees alike. In addition to salon services, Chatters also offers a wide selection of top professional hair and beauty brands at retail, both in stores and online at chatters.ca. Chatters’ success is driven by talented, passionate employees, and they are always looking to build that growing community.
LARGEST SALON CHAIN IN CANADA WITH 100+ FULL-SERVICE SALON LOCATIONS
100% CANADIAN OWNED & OPERATED
STYLIST-FOUNDED IN 1991
120,000+ UNIQUE CLIENT RELATIONSHIPS
65+ BRAND PARTNERS
Tell us about the new store opening in Brampton.
To better meet the needs of our guests and elevate our brand, we launched an expansion project that aligns with our vision and future of Chatters. The centerpiece of our initiative was our new flagship store in Brampton which opened on July 30, 2022.
For this flagship store, located at Trinity Commons, we enlisted the expertise of award-winning salon store designer, Sandra Fiore of Fiore + Greco Design, and in partnership with The Dress Code Project, have provided safe spaces for our clients and staff. These spaces include a testing bar, enhanced salon capabilities, and a genderless service menu. Chatters is also proud to announce that this location will be the first to offer private salon stations for clients who prefer a more individual setting.
As part of our ongoing commitment to providing innovative services to our customers, it is a project that is close to our heart and allows us to evolve and elevate with our clients.
How does it compare to/differ from your other locations?
We intend to provide the most personalised and attentive service to our clients at our flagship location. The fresh and inviting design of the space encourages clients to explore and experience new products and services with ease and comfort. Our array of luxury brands are beautifully displayed and the layout of our salon services area has improved dramatically.
In addition to the gender-neutral service menu, this location is the first to provide private salon stations for customers who choose a more individual environment.
Chatters is now Canada’s largest salon chain that offers a gender-free and inclusive services menu. In all our salons we strive to offer the most inclusive and environmentally sustainable salon and shopping experience to all guests, inspiring them to look good, feel good and do good, one style experience at a time.
What kind of experience does Chatters offer for its staff?
When you work at Chatters, you’re working with over 1,200 passionate and talented individuals.
Keeping our team safe, listening to their thoughts and concerns, and forming a meaningful connection with them are all vital to our success as we strive to foster a sense of community among our employees. Since empathy is our true competitive advantage, elevating our service standards is essential.
We intend to be an industry disruptor by increasing our spending on employee education and skill development and by eliminating the stigma associated with working for a chain as opposed to an independently run salon.
Each of our 1,200+ stylists is a vital part of our success. We would not be here without them and the special bond they form with their customers. Our stylists receive competitive pay along with benefits, and we work with them to further their careers in the beauty industry by offering classes and seminars. Investment in stylist priorities has resulted in programs like Style Code, a dress code that promotes individuality, and Style Consciously, a clean beauty initiative.
We also give our stylists and beauty consultants the opportunity to participate in career enhancing programs such as The JUNO Awards, Vancouver Fashion Week, event partnerships with FASHION Magazine, and more!
What kind of experience does Chatters offer its clientele?
Chatters’ mission of providing Style Happy Hair Days, goes much deeper than the surface. Style Happy is about inspiring guests to look good, feel good and do good not just after a fresh style from the salon but everyday of the week.
And that’s exactly why Chatters exists: to encourage that self expression and to empower each and every person, to enable us all to look and feel our best, proudly and confidently.
How have the pandemic and lockdowns impacted retail sales? Are clients more receptive to purchasing professional products now? Why or why not?
When we reflect on the last two years of lockdown, our clients and staff, much like myself, have experienced a difficult time getting back to normal. It’s my hope that Chatters can be even a small contributor in supporting our community on their journey to feeling like themselves again. We’re all craving human contact, face-to-face interaction, and the feeling of normalcy.
We are back to interacting socially, having gatherings with friends and family, and yes, we are back to treating ourselves with professional salon products and services. We truly believe that our clients see the bigger picture of being loyal to Chatters. Not only do we provide high quality salon products and services, but we’re making active changes within our footprints and within our communities to be more sustainable, inclusive, and innovative; this is the core reason why they choose Chatters above all else.
How does Chatters make retail products more approachable and accessible for clients?
For a while now, Chatters has adopted a particular approach to make sure that all customers are satisfied and never leave our salon or website disappointed.
We have taken the time to step back and understand that it is by growing with our customers that we can help them find what they want and need.
We are committed to listening and understanding what our clients and stylists have to say, to improve our ability to anticipate their needs and enhance the overall quality of their experience.
Our approach has allowed us to open our first location that includes private salon stations, along with our genderless menu, creating an inclusive and environmentally sustainable salon and shopping experience, while nurturing a safe space where everyone is free to be themselves.
Our efforts continue on our website, as we are currently in the midst of a complete overhaul to prioritize user-friendliness and streamline navigation, making sure that our customers can find what they want with ease.
When browsing online or in store, consumers can look for products by category. Through this clarification, consumers can make better choices ensuring they’re selecting products that meet their personal needs.
Chatters is also highlighting an initiative called Style Consciously, which aims to improve the beauty business by educating customers and encouraging them to make more conscientious choices when it comes to the hair, skin, and other beauty products they use. Online or in store, shoppers can look for the Style Consciously symbols to easily identify which of four pillars a product meets. With this more precise definition in hand, shoppers can confidently choose eco-friendly items knowing they’re doing so in accordance with their own particular ideals and requirements.
How has offering a wide range of products helped open up more retail and take-home sales opportunities for Chatters stylists?
Every stylist-client relationship is unique, and we aim to treat them as such. Having such a wide range of products and brands available to our clients allows our stylists to foster their unique relationships and provide their clients with what is right for their specific hair type, their individual needs, their at-home care, and their lifestyle.
Photos captured by: Arthur Mola