For our June cover, we partnered with Kérastase and their Canadian editorial director, David D’Amours, on an exclusive photo shoot that celebrates the beauty of texture, just in time for the brand’s launch of Curl Manifesto, a new product range that’s designed for all curl types.
We chatted with D’Amours about his inspiration for the photo shoot and how he challenged himself to learn new skills.
Tell us about the photo shoot and what inspired it.
I wanted to have fun with different types of curls and challenge myself to work with different types of hair. As professionals, I think it’s very important to educate ourselves to understand every type of hair, and for me this was an amazing opportunity to try different techniques.
How did you select the models? What were you looking for?
I wanted to showcase all hair textures and be inclusive with different sized models, too; I think it’s a reflection of my clientele. I wanted the shoot to have a timeless yet modern vibe. One model has a nose ring, and another has freckles, so I wanted it to feel that it was not just for one type of person. I was inspired by the models and I think it’s important—whether I’m working with my clients in the salon or celebrities—to be inspired by them.
What do you most enjoy about Kérastase’s new Curl Manifesto line?
It was the right time to welcome Curl Manifesto. It’s for every type of curly hair, and I love that because I feel it has the same reflection that I have—to be inclusive and work with different types of hair. I’m so happy now that it’s here, and it’s why I wanted to do a photo shoot to have fun with the products. I’m so proud to be part of a team that was ready to challenge themselves with these new products.
Where do you get your creative inspiration from?
My inspiration always begins with the woman that I have in front of me. I’ve always been inspired by women, even when I was a little child. They are all my muses. In order to be inspired, it first needs to be within us—inside of us—and after that, we can challenge ourselves with magazines and social media. I’m following a lot of hairdressers around the world, as well as designers and photographers. I think it’s very important to be open and to challenge ourselves.
What advice do you have for hairstylists who want to learn how to work with all hair textures?
As professionals, it’s the right time to be open to learning new techniques and to merge and share our tips and knowledge because we’re stronger together. When I was in hair school, I was not learning about all these techniques. I think we need to integrate them to feel more complete as professionals.
Try new techniques on a model and remember that it’s not about doing everything right. Sometimes, you learn from your mistakes and can’t be afraid to try new techniques on different types of hair. Ask your models questions about their hair routine and what works well for them. It’s the same relationship that I have in the salon with my clients; it’s like an exchange to get to know their hair better, because every person is unique and sometimes every routine can be personalized. I think the power of perspective is a very strong thing