Redken 5th Avenue Canada is set to become the official hair sponsor of Toronto’s World MasterCard Fashion Week, which will take place March 12th-16th. No stranger to the fashion scene, Redken products are already used backstage at New York, Paris, and Milan Fashion Weeks.
Jorge Joao, Redken Global Performing Artist, Contessa winner and co-owner of KOI Hair Studio, will be leading the Toronto backstage team while collaborating with designers to create stunning looks for the fall/winter 2012 runway shows.
“We are passionate about fashion and we are pleased to be associated with Canadian designers and the professional team at the Fashion Design Council of Canada,” says Scott Moon, general manager for Redken 5th Avenue Canada.
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