What: Redken press event for the launches of the new Shades EQ Cream and the renovation of the always-popular All Soft products. The new formula has a creamy consistency that allows for precise colour placement and fashion techniques like colour blocking. All Soft, which now includes Argan 6, a multi-purpose argan oil, also integrates the Interlock Protein Network. IPN better strengthens and conditions during both the wet and dry phases of the hair.

When & Where: September 20 in Toronto.

Soundbite: Shades EQ has been the number one demi-permanent colour for the last 11 years, and in Canada, one bottle of it is opened every 36 seconds.