After a 10-year hiatus, industry icon Robert Lobetta is returning to Sebastian Professional with his new role of creative visionary. Formerly the brand’s creative director, Lobetta will now be overseeing Sebastian Professional’s creative vision and will be responsible for mentoring new talent collaborating with the brand. Lobetta, who has spent more than 20 years of his illustrious career with Sebastian Professional, was honoured with the Lifetime Achievement Award at Wella’s 2016 International TrendVision Awards in Barcelona.
Laura Simpson, chief marketing officer for Coty Professional Beauty, says the company is excited about Lobetta’s return, which will bring a new creative energy to the brand. Lobetta says he is thrilled to be collaborating with Sebastian Professional again and is looking forward to helping craft a new creative vision and developing young talent to carry on the brand’s legacy. Lobetta will be working with Sebastian Professional’s artistic director Shay Dempsey, who leads the brand’s overall hair direction and education program.
Photo courtesy of Instagram (@robertlobetta)