Laid-back styles are just the beginning for spring/summer 2016. This season, we’re seeing more of a transition to super-wearable, almost completely undone styles that will translate both on the catwalk and for your clients. Here are some of the hottest looks and the backstage hero products that helped create them.
The Trend: Fun with Buns
The Fix: Eufora Fixation Styling Wax and TIGI catwalk Bodifying Spray
Buns have always varied on the runway from sophisticated chignons to whipped-up-in-a-moment knots to those inspired by ballerinas. For spring/summer, the unstructured yet textured low bun made its unwitting appearance with a bit of edgy wetness that we’ve seen in past seasons. To create the damp low bun seen at Katie Ermilio for New York Fashion Week, the Eufora team, led by Mirza Batanovic, worked Eufora Fixation Stylign Wax through strands and then raked hair in the bun to create that textured effect. At Jonathan Simkhai, the TIGI team left things a bit softer, using TIGI Catwalk Bodifying Spray to add movement while blow-drying before tying hair in a loose knot at the base of the neck.
The Trend: Beach Day
The Fix: Redken Fashion Waves 07 Sea Salt Spray, Unite Texturiza Dry finishing spray and Wella Professionals EIMI Dry Me dry shampoo
Texture is alwasy evolving, but for the past few seasons it’s become increasingly more wearable, with an almost bedhead feel paired with a rock and roll flair. At Toronto World MasterCard Fashion Week, we saw a looser take on the beachy wave, created by Jorge Joao using Redken Fashion Waves 07 Sea Salt Spray, but at Jenny Packham at New York Fashion Week, the Unite team used Texturiza Dry Finishing Spray to create the undressed rough-up look. At Blumarine at Paris Fashion Week, Eugene Souleiman sprayed Wella Professionals EIMI Dry Me Dry Shampoo through damp strands, twisted hair and then blow-dried it for a totally effortless finish.
The Trend: Boys are Back
The Fix: American Crew Grooming Spray and Grooming Cream
We’re used to seeing guys on the runway by now, but it’s still great to see a whole week dedicated to men’s styling and fashion, like at Toronto Men’s Fashion Week. American Crew educator Matula Liounis highlighted some of the week’s hottest trends, following suit with the ladies, natural texture. While we still saw some of the more structured and classic men’s styles, American Crew Classic Grooming Spray and Grooming Cream made it easy for Liounis to work in that touchable texture at shows like Dalla and Swam without leaving the hair too stiff.