After three decades of getting brides picture perfect, Cathey Salerno, co-owner of Picaso Studios in Woodbridge, Ont., has some tried-and-true ways to help you build your business—one bride at a time.
Build Your Salon Business
From brides to the bridal party to family members, “these are all potential new salon clients,” she explains. “Offer everyone in the bridal party a free blow-dry after the wedding. For the groom and his groomsmen, offer a free barbering service.”
Go Where Brides Are
“In the beginning, I attended bridal shows and booked free trials for brides,” she says. She also suggests spending one afternoon every month doing hair at a bridal shop so that clients can get a sense of how their entire style will look.
Work the Social Network
Consider the effect social media has on her and your business. With more and more brides turning to Instagram and Pinterest for inspiration, it’s important to remember that what you post on your feeds may bring a bride into your salon.
Know the Recipe for Style
“Hairstyles are like recipes—you have to know the right ingredients in order to achieve great results,” she says. That means that as a hairstylist, you need
to be able to dissect photos you see on social media and understand the details that make up the final look.
Make the Price Right
For all the time and effort that goes into creating a bride’s look, Salerno has found that many hairstylists are not charging for the work they are doing. “They underestimate their art, master the bridal trends, think about it as a business, and you’ll be successful.”
Photo: “I.Doo” Collection by Kevin.Murphy