Your clients come to you to keep their colour looking fresh, but we all know it often comes at a price. Susan Boccia, education manager for Schwarzkopf Professional Canada, chatted about the relaunch of Schwarzkopf Professional BC Hairtherapy Color Freeze range, with a new formula and new hero product, that will bring your client’s hair back to that virgin status and keep colour fresher for longer.
“Natural hair has a pH of 4.5, which means the cuticle is always closed and the inner structure is always protected. When we colour treat hair, it changes the outer and inner structure of the hair and changes the pH and colour fades faster,” explains Boccia. The new Color Freeze formulation has a pH of 4.5 but also maintains that pH level inside the hair shaft. The hero of the lineup is the CC Cream, which “seals the cuticle and is the first heat protection product in our care line,” also delivering shine and protecting colour with up to zero fade for 25 washes.