On April 30, guests experienced a mind, body and hair ritual with the re-launched BCHairtherapy at Schwarzkopf Professional’s ASK Academy in Toronto. Essential Looks artists Paul Pereira and Joey Marchese, along with other Schwarzkopf stylists, demonstrated the difference of BCHairtherapy’s Cell Perfector technology, which repairs hair surface and structure. As hair wears, ages and loses youthfulness, the lipid protection layer erodes, but with this innovative technology, BCHairtherapy fills in the gaps in the hair’s molecular chain, resulting in smooth, shiny, healthy-looking hair.
The re-launch includes five new additions to the BCHairtherapy range that offer intensively nourishing and repairing benefits for damaged hair. The Repair Rescue Deep Nourishing Treatment helps restore natural strength at a cellular level with its concentrated formula of Proteolipids while Color Freeze Gloss Serum can be applied to the length of the hair and protects hair against breakage. Offering more control for coarse and unruly hair, Smooth Perfect Smoothing Cream also provides thermal protection. The Power Protector Spray offers guards against the damage that can result from chemical services—and ensures protection even after 10 shampoos. Plus, Moisture Kick Beauty Balm deeply rehydrates strands, protects against thermal styling and complements Moisture Kick Treatment, a moisturizing rinse-out treatment.
Photos by Salon Staff