Sebastian Professional collaborates with model and influencer Tess Holliday on its latest campaign.
When Sebastian Professional launched their search for the face of its #ShapeYourWorld campaign, a movement that unites creative spirits with the brand’s beloved Shaper line of hairsprays to promote self-expression, it was clear that Tess Holliday was a perfect fit.
The plus-size model and body love activist has long been a trailblazer in empowering people of all shapes and sizes to embrace who they are. And after partnering with Sebastian Professional’s top artist Anthony Cress on a modern, must-have hairstyle, she shared her thoughts on the experience and her new role.
“Anthony educated me through the entire process and I left feeling empowered and beautiful,” she says. “I’ve been using Sebastian for years and, as a plus-size model, I’m delighted they understand the importance of diversity and individuality in the beauty industry, where so often only a certain type of look is celebrated.” Sebastian Professional continues to seek out unique individuals who are pushing boundaries and experimenting with and creating new trends.