Pasquale Caselle, International Creative Director for IT&LY HAIRFASHION, created this bold transformation by creating a new hair color formulation and style for his model, Alina.
He wanted to make her dark eyes pop and bring out her olive skin tone with a rich espresso colour. Caselle used IT&LY’s Aquarly Hair Color 4CP with 20 volume developer to achieve this look.
Caselle then styled her hair to compliment her face shape with a bold up-do. Follow these steps to create this Grecian goddess-inspired style:
1. Prior to blow-drying with a large round brush, apply a small amount of Pure Water Drops (to add shine) and Pure Style Mousse Extra Strong, concentrating on the roots for lift and volume.
2. Back comb the hair leaving the ends free and loose.
3. Bring all the hair up into a textured up-do, securing with bobby pins. Smooth the top with your fingers to create additional texture and height.
4. Finish with Pure Definition Hair Spray and a gold band or other accessory for an accent.
Hair: Pasquale Caselle
Makeup: Jessica deBen
Photographer: Barry Druxman
Model: Alina Kravchenko