Wella Professionals recently unveiled a game-changing tool at the 2019 International CES in Las Vegas.
The augmented reality (AR) enabled Smart Mirror is powered by the CareOS operating system and uses AR enhanced technology during consultations and services to enable clients to see how their hair colour looks before it’s applied (in other words, they can “try on” their hair colour!)
The 360° video capture feature allows users to view their hair from every angle using facial recognition, which can also retrieve past looks.
After extensive survey research, 1,700 hairstylists and clients revealed their desire for more personalized consultations and in-salon experiences, which led to the new innovation, co-created by Wella Professionals hairstylists and salon owners.
This portable technology is accessible on connected devices, including mobile phones or tablets, for convenient use in salons of all sizes.
“We are incredibly excited about this breakthrough innovation, allowing hair professionals, the original image and change makers in beauty, to take their consultation with their clients to the next level,” says Laura Simpson, chief marketing officer for Coty Professional Beauty (parent company of Wella Professionals).
“With the new Wella Professionals Smart Mirror, clients can have an even more customized session with their stylist, visualize their desired colour before application, as well as maintain the relationship and service after the salon visit.”
Elodie Levy, senior director of digital innovation for Coty Professional Beauty adds, “This breakthrough ecosystem empowers stylists and addresses many of the pain points associated with the salon hair colour category. Clients fear getting an unexpected colour result and the use of augmented reality for trying on hair colour shades in the salon is a game changer to address this challenge.”
Photos: Coty Professional