SexyHair is pumping up the volume with an exciting new partnership with singer Christina Aguilera.
In celebration of the brand’s 25th anniversary, the new campaign will showcase Aguilera’s most famous hair looks, and SexyHair stylist ambassadors will be creating tutorials on how to recreate these iconic styles.
“I’m so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I’m thrilled to partner with a brand who has had done the same over the past 25 years,” says Aguilera. “We are all sexy, beautiful, and worthy, and I’m so happy to continue to spread this message alongside SexyHair.”
Both SexyHair and Aguilera made their debuts in 1998. For the past 25 years, both SexyHair and Aguilera have been showcasing self-expression and embracing sexy. As today’s clients are looking back to the ’90s for inspiration on fashion, beauty and hair, this campaign is aiming to inspire SexyHair’s audience to achieve these looks.
“We’re thrilled to partner with Christina Aguilera, a true ’90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone,” says Stephanie Grady, vice president of marketing at SexyHair. “We’ve been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina’s musical career was kicking off. There couldn’t be a more perfect partner or time to celebrate our 25th year of SexyHair.”
The campaign is now available at Cosmoprof and SalonCentric. It will also be shared on SexyHair’s website and social channels.