Math and science are usually revered as universal languages, but Wella Professionals plans to change all that with its new line of products and global language of styling with EIMI, available in January.
Do your clients #SpeakEIMI? Wella Professionals recognizes the way that your clients want to set themselves apart and come to you to help craft their signature style. Bringing the word even closer to home with the help of social media, Wella Professionals creates a new global language of styling with its lineup of products, EIMI. Inspired by the Greek phrase meaning “I am,” EIMI delivers uncompromising style for whatever looks your clients want to express in four new products and a whole alphabet of styles to get inspired.
Gaining inspiration from street style, the perfect place to debut this buzz-worthy collection was the kick-off to fashion show season is New York Fashion Week, one of the hubs of some of the best street style and views of trends to come.
The collection: Wella Professionals EIMI Dry Me dry shampoo is great for creating texture and reworkable styles, Root Shoot root mousse offers weightless lift, Perfect Me beauty balm tames and softens unruly strands while offering up some much-needed protection, and Sugar Lift spray adds texture and shine. The next time your clients come in for a head-turning look, ask them, “Do you #SpeakEIMI”?