Studio to Darkroom with the ASK Academy

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Focus on Your Next Photo Shoot

From honing in on your initial concept to selecting the final images, there are multiple elements that must align in order to achieve an award-winning collection. That’s why Schwarzkopf Professional’s is inviting hairstylists to sign up for a two-day session where you’ll channel your creative energy and learn from two of the brand’s best, Damien Carney, North American creative director and Rossa Jurenas, North American color director. Whether it’s your first foray into photo shoots or you’ve been on set multiple times, here are four reasons you need to sign up for this Look and Learn session right now.

Boost Your Confidence

Although many hairstylists say they want to do photo shoots, Jurenas says that few actually make it happen. “I always hear stylists say they want to shoot, but don’t know where to begin,” she explains, “that’s why this seminar is so exciting because we are going to guide you down the road and build your confidence.” From finding the right models to building the best team, Carney and Jurenas have been through it all and are happy to share their experiences. Plus you’ll get a front row seat when the duo collaborate on set, “there are no secrets at this shoot, you get the good with the bad,” Carney jokes.

Learn to Manage Your Expectations

No matter how well you prepare for a photo shoot, you can never really predict how it’ll turn out. Whether your model changes at the last moment or you’re suddenly inspired to take things in a different direction, how successful you are depends a lot on how you handle these unpredictable changes. According to Carney, it’s the element of surprise that make photo shoots such a rush. “I love the unexpected challenges, you never really know how it will turn out,” he explains. With the help of Carney and Jurenas’ expertise in cutting, colouring and finishing, you’ll be well equipped with the essentials you need to navigate virtually any bump in the road.

Generate Brand Recognition

While capturing stunning images are the focus of any successful day on set, photo shoots can also help build your salon business. “It’s a wonderful way of building your brand, your team and express your art outside of the salon,” explains Carney. When you step beyond your salon, you have the opportunity to renew your creativity energy, which inspires your work when you do get back behind the chair. “Doing photo shoots opens up another avenue of inspiration and drive,” explains Jurenas. Whether you decide to enter photo competitions like the Contessa Awards, explore more editorial work or want to develop your brand, working on set will help you develop the skills you need to achieve your goals.

All in the Details

“It’s the little things that have a huge impact,” explains Carney. From your concept to the final images, both Carney and Jurenas are keen to guide hairstylists every step of the way. Styles change, colour techniques evolve, which makes it important for hairstylists to be fresh and current. “As hairstylists there’s always something to learn, we need to grow,” shares Carney, who encourages hairstylists to bring an open mind and be ready to explore their inner creative.

To register for Damien and Rossa’s From the Studio to the Dark Room seminar, please call the ASK Academy Toronto at (416) 340-1562.