What: UNITE Global Session.
Who: International stylists and stars converged for UNITE’s Global Session. UNITE’s Unveiled runway show and charity event kicked off the session. Hosted by Reality TV star Audrina Patridge, the show benefited the Keep A Breast cancer foundation and brought together talented hairstylists and designers to create many fashion forward looks.
Artistic Directors from around the globe showcased trendsetting looks and techniques for a three days of styling demonstrations and hands on learning sessions. This year UNITE also offered a groundbreaking new presentation, Paramount Business, which offered expert advise for building a competitive business from Andrew Dale, UNITE Professional Salon System Founder/CEO, Marcus Allen, General Manager of Urban Retreat (Harrod’s London) and Gene Cahill, Owner of The Parlour Salon.
Why & How: The Keep A Breast Foundation auctions off painted breast casts from participating celebrities to raise money for preventative breast cancer awareness programs for young women. Celebs who have donated include Lisa Rinna, Kimberly Caldwell and LaLa Vasquez.
When & Where: October 16th, San Diego, California.