Following the success of her first book, It’s Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty, Tabatha Coffey launched a new book, Own It! in April.
Own It! focuses on being the best possible version of yourself; be it owner, co-worker, stylist, Coffey urges you to take responsibility, be confident, and, quite simply, own it!
Here are some of the key takeaways.
Make a Plan. Coffey emphasizes is to create a plan. Not some vague idea of what you are aiming for, but a thorough, actionable plan. By taking the time to write out a plan, it becomes something concrete, and you become accountable for it. “It can be as simple as breaking down what needs to go into realizing your vision, and creating clear action items on how to execute those steps,” she writes.
Learn to Adapt. Coffey also notes that no plan should be stagnant—there should always be room for growth and new goals.
Re-define success. Success comes in various shapes and forms, and each person will hold their own definition: Coffey notes that you should define your version of success, and not compare it to everyone else’s.
Your number one asset? Your reputation. “A reputation is a very fragile thing, and it’s not always something you can control. But you can Own It. You can focus on feeding and growing your reputation until it serves you well,” writes Coffey. In an industry built on earning clients’ trust, your reputation is perhaps the most important part of your salon. Coffey describes at length the various ways in which you need to be accountable for your actions, and ultimately they way you carry yourself will translate to the reputation your salon has.
Pick up a copy of Own It! (amazon.ca), for an inspiring read from one of the toughest, no-nonsense industry professionals out there, and see how you can up your game.
Photos: Hama Sanders