Who: The ABA and some of biggest names in the beauty industry.

What: The Allied Beauty Association’s popular beauty exhibit and educational event hit Calgary’s Stampede Roundup centre early this week. A large number of stylists attended, many of whom were vying to win Cityline’s “Ordinary to Extraordinary” competition, or a place in other categories such as new talent, men’s and women’s trend cut & style, elegant evening make-up, evening long hair elegance, and women’s avant garde cut and style. This year’s lucky “Ordinary to Extraordinary” competition winner, Sandy Roberts, of Salon on 6th, will appear on CityLine’s Fashion Friday segment in Toronto. Congratulations Sandy!

Exhibitors included Farouk, Joico, Matrix, Nioxin, Redken, Rusk, Sebastian, and Wella. Educational seminars by John Gonzales, Paul Pagliaro and Lauren Gartland offered tips for how to keep and grow your client base and improve retail sales in a struggling economy. Don Grylls presented a seminar on artistic principles in the creative process for salon styling, creating competition lines and judging exhibits. For the first time the show also featured an aesthetics stage.

Where: Calgary Exhibition & Stampede Roundup centre.

When: October 2& 3.

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