After creating a buzz at Salon International in 2011, could digital perms be the wave of the future?
Christian B. Toth, of Hair Expert Distribution in the U.K., has specialized in chemical hair treatments for more than 11 years and was the first British hairstylist to be trained at the Yuko Academy with Yuko Yamashita. Toth is the man responsible for bringing the perms to the U.K. from Japan. “Inevitably, trends turn, and recently there has been more focus on styles with movement,” says Toth. “Plus, celebrities love to wear their hair in loose, sexy waves, and that is a big influence on the customer.”
Old vs. New
“The old perm winds the hair into rods and then applies chemicals, whereas the digital process requires the chemicals to be applied first and then once the hair is processed it is rolled up. This means hairstylists have more control over the chemical process,” says Toth. “Electric rollers are individually connected to a special unit that uses infra-red heat to help ‘set’ the curl memory.”
Better Hair Health
“The new digital perm has a pretreatment step—this helps to ensure the hair remains in great condition, and it means that you can repeatedly have the perm without damaging the hair,” he says. Hair Expert Distribution is offering a number of solutions for different hair types, too, through pre-treatments, perm solutions and pre-winding treatments.
More Curl Options
“A wider variety of curl styles can be achieved with the new perm, and the soft, sexy waves that clients want today are easily achieved and can last a long time,” says Toth. “The old style perm did not use heat; the digital perm uses heat to help set the curl memory and to help smooth the hair cuticle, which cuts out frizz.”