For men easing into the world of hair colour, quick five- to 10-minute options are the perfect foray into in- salon services. With more and more options available, it’s easier than ever for hairstylists to begin offering these quick fixes to clients. We spoke with the experts about why male clients often have unique wants and needs when it comes to colour.
“A lot of male clients are still wary about spending any more time or money on their hair because of their own personal insecurities or social stigmas,” says Anthony Zaccaria, an Ontario-based hairstylist and technical advisor for Kenra Professional. “But if it’s going to make them feel good about themselves, why wouldn’t they do it?”
When it comes to consulting with male clients, it’s sometimes best not to approach the idea head-on, but to give them the opportunity to bring up their concerns or needs. “Usually while I’m cutting their hair, I’ll hear them talking about their white hair and that’s when I’ll recommend a product and ask if they would like to try it,” says MJ Deziel, a Montreal-based hairstylist, and artist and educator for Redken. “I try to be as efficient as possible, and focus on the point that it’s a low-commitment [colour].”
Zaccaria encourages his clients to take a leap into colour by giving them a preview of the service—taking three tofive minutes to blend out the greys with a demi-permanent colour. “It gives them a taste of what they could look like,” he says, adding that almost all clients will want to follow through with the full service. “Then you’ve got them.”
What about the clients convinced they are capable of achieving the same results at home? “Whenever my current or prospective clients use [box colour], they’re doing me a favour because they wind up back in my chair,” he says. “I get to do 10-minute colour solely to fix the colour that they messed up.”
For many male clients, it’s important to emphasize that this type of colour is a quick add-on service that won’t keep them in the chair for hours, since many are accustomed to express cuts services. This type of quick colour is a great way to have them branch out a little, but still stay within their comfort zone.
When it comes to the longevity of these types of products, Deziel says most of them will usually last up to a month and fade very naturally after every wash. She always recommends that her clients invest in the proper protective shampoos and conditioners to maintain the colour and tone for as long as possible.
Deziel also encourages her clients to come back to the salon for touch- ups, which clients can pre-book or she can recommend when they return for their next haircut. She says that approximately 90 per cent of her clients happily return for the service. It’s not uncommon for some to like the result so much that they inquire about permanent colour options.
These kinds of quick colour products can often be the gateways to other long-term products and services. Either way, it brings business into your salon, retains a new client and can even boost your retail sales. Wins all around!
PRO TIP: To avoid any odd colour reactions by double depositing, Deziel recommends only touching up the regrowth area.