With the popularity of social media, salon owners and hairdressers have a great opportunity to build visibility and promote customer loyalty to their business by writing their own blog.
Here are some of the ways you can use a blog to improve your business:
1. Increase online visibility
A blog will improve your ability to attract more people to your fan page or website. It will also help your salon improve its search engine rankings and gain greater web site exposure.
2. Attract new customers
A blog provides an excellent opportunity to raise your profile as an expert in your field (meaning more people will want to come visit your salon).
Provide valuable information for present and potential new customers, offer interesting information and give solutions to their beauty challenges.
3. Build meaningful relationships
Blogs and social media are an excellent resource to build customer loyalty to your salon.
By providing non-promotional information such as beauty tips, how to maintain hair between salon visits and inspirational quotes, you will be able to target a specific market and brand the image of your business and services.
4. Enhance customer service
A good example of excelling at customer service is giving your customers (both old and new) compelling information by helping them find solutions to their problems. Blogs are also an excellent venue for inviting your customers to ask questions concerning their beauty needs. This format allows you to open up your own community by inviting comments and discussion groups.
If you don’t have the time or expertise to write your own blog, there are many people who will write posts for you. Try looking for students (who will often help out for free) or place an ad on Craigslist to find people who are good at writing online content.
Published with permission from Jon Gonzales. Gonzales is a business consultant, trainer & speaker to salon owners and hairdressers. Visit his blog for more free business tips: https://hcds4you.com