Sponsored by: Shortcuts ™
Taking a high-tech approach from the beginning, Eikonic House of Barbers has stayed ahead in the men’s grooming market. Realizing that men crave ease and convenience, their simple strategy allows them to offer the ultimate masculine experience.
At Eikonic House of Barbers, men’s grooming is a craft and culture that offers premium customer service. “When we opened the business we did it with Shortcuts,” says Jessica Hoach co-owner of the Brampton, Ontario based barbershop. “We love if for the touch screen because in our industry, we are spatial people and I recognize that the touch screen is more visual and for the users.” Such a simple feature, but it’s one of the key features of Shortcuts that allows Hoach and her business partner (and husband) Martin Truong, to deliver the best in service from all aspects of their businesses. “Shortcuts is an all-in-one solution helping you in all aspects of your business,” says Hoach.
Create a Market Focus
While men may frequent salons more than women, there are many options for them to choose from. Hoach says that using Shortcuts as part of their ongoing communication plan has helped build brand recognition for Eikonic. “Because we are connecting with them regularly, we’re at the forefront of their mind and recognize us as a trusted brand,” says Hoach. But it’s not only brand recognition that’s important, Shortcuts ability to track the way in which new clients have heard about Eikonic allows her to know which forms of communication work best. “We have about 130 new clients ever month, using Shortcuts we sent out a survey that allows clients to comment on specific touch points,” says Hoach.
Define Your Target Market
“Having the ability to benchmark yourself against other salons with a similar revenue generation each month gives you a solid idea of how your business is performing,” says Hoach. Shortcuts allows salon owners to track their growth on a monthly basis, including comparing your salon within the scope of a broader market in terms of different indicators including client retention. With such a large number of new clients coming into Eikonic, client retention is just as important for Hoach and her team and Shortcuts enables her to track which staff may be having challenges in this area, an opportunity to assist staff with building their client base. In addition, Shortcuts features the flexibility of remote access which is helpful during erratic weather months when Hoach needs access to the client database in order to reschedule clients.
Give Your Clients More Options
In our hectic worlds, clients are busy with multiple competing priorities a factor that means Hoach and her team need to be respectful of time constraints. “With the Shortcuts app, it helps us respect our client’s time, making it convenient and efficient to book their next appointment,” she says. Having recently hired an in-house marketing staff member, Hoach says the Shortcuts system will be a key part of the marketing plan, allowering Eikonic to offer clients more information on promotions and new services. “You can design social media campaigns in a very specific way, and while some may not realize the value of these marketing features, it is hugely helpful in growing your business in this new technology age,” says Hoach.
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