Sponsored by: Shortcuts ™
For salon owners and hairstylists, taking the guesswork out of tasks that are less then inspiring is key to salon success. After all, you didn’t become a hairstylist because you enjoyed accounting.
“The salon industry is incredibly dynamic and there are so many moving parts and so many things can happen in a day. The busier you are the more clients you have, the more staff you have and the more people who are interacting and things can happen,” says Maurice Venere, co-owner Salon Venere. Although time saving was a big factor for Venere and his team, Shortcuts is really driving salons to the next level in our high-tech world. With a team of 45 hairstylists and three receptionists at their flagship location, Venere realized that Shortcuts was a key tool in automating certain tasks like payroll and tracking inventory and having a system that could market to his current clients on multiple platforms would give his staff more time with their clients.
Build a Stronger Market
Giving you the right tools you need to market your business is a key point of difference with Shortcuts. “There’s a great review system that allows us to stay connected with our clients,” he says. Combining a marketing and management system in one, Shortcuts offered a one-stop-shop solution for Salon Venere. Staying a step ahead of the competition is key and Shortcuts is the next generation of salon software systems.
GET APPY: All-In-One
The Shortcuts client app, mySALONapp, is also an added feature that Salon Venere is excited to be a part of. “If you’re downloading the app, you’re already coming here, so you can manage your appointment and keep a record of each one,” explains Venere. Making it even easier for clients to book their appointments, Shortcuts mySALONapp is customizable to the look and branding of a salon and includes links to social media, staff profiles and special promotions. “It brings together a number of different elements on one platform,” he says.
One of the biggest leverage points for Venere has been the Shortcuts customized reporting system, which allows you to pull reports on any number of areas, most importantly client retention. “This helps us serve our staff better, we can understand an individual’s performance and how we can help them grow with coaching,” he says. Most importantly for hairstylists, the reporting system allows you to see whether or not clients are rebooking their appointment—an important trademark of a salon’s success. When it comes to inventory, accounting and payroll, the reporting system simplifies these mundane tasks while making it easy to monitor areas and see where you’re profiting.
Improved Guest Experience
With clients enjoying the freedom and flexibility of booking everything from dinner reservations to flights online, Venere says it’s important for other businesses, including salons to get in the game too. “We need to be competitive in how our clients see us,” he says and that means making it easier to schedule their appointments with their hairstylists, at any time of the day or night via the web. In fact, Venere says the salon schedules 500 appointments online with 70 percent being scheduled during times when the salon is closed. “From a client’s perspective, this makes it easy to do business with us,” he says adding that it also means staff can serve clients better in the salon because they aren’t constantly distracted by incoming phone calls.
Surprisingly enough, online appointments have also helped his salon attract new clients. “When people hear about us, if you do have a referral, quite often they’ll look on the website, if who we are resonates with them, they book easily online