More and more, cropped cuts are trending and many of your clients may want to take the plunge. Here’s help on showing them how.
With short textured hair ruling the runways and red carpets of late, we caught up with some of the top hairstylists for their advice on how these looks translate for your clients. While it’s similar to the cycle of trends from the early ’90s—when hair went from longer textured looks to shorter hairstyles—the current short-hair trend is led by social media influencers who are making this look appear even more approachable for your clients.
Take a Hint
“For clients that are apprehensive, and not sure about whether or not the style will require more or less styling and more trips to the salon, make sure you walk them through what they can expect when it comes to at-home maintenance.” — Kristjan Hayden, creative director for Aveda Canada.
Shape of Things
“With a shorter haircut, the silhouette and shape is shown through the cut, so you can’t plan too many design elements to it. When it comes to creativity, a short haircut is already a big focus, so you need to think about the elements in the finished look. If there are too many, it won’t work.” — Sherman Wong, creative director for Wella Canada
“With short haircuts, it’s really about refined details that are maybe not as dramatic, while also keeping in mind that there are things that you can do to change up the look or style. Some clients may want a change in subtle ways, whereas some want more drama. Make sure you have a thorough consultation with them first.”—Jorge Joao, international artist for Redken Canada
“Talk about their face shape body and personal style, and base your recommendation on what you think would work and complement them. If there is still not much anxiety from them, in terms of them wondering if they will like it, and if they can work with it, give them as much information as you can and leave the final decision up to them.” –Sherman Wong, creative director for Wella Canada
“Make recommendations about specific details, including a fringe, along with how to style it. Sometimes people have thick, textured hair, which may be a lot to work with for a shorter cut. Having a fringe, even on a longer haircut, is a great way for someone to test out the look of a short haircut without the long-term commitment. —Kristjan Hayden, creative director for Aveda Canada
All in the Details
“As you’re designing a cut, consider the buildup of weight and where to add graduation and how that can change the head or face shape. When you remove weight it can also change the hair, so adding in some mid-length, face-framing layers will add softness to someone with a square jaw. Similarly, a sweeping fringe or tucking the hair behind a cheek can accentuate stronger features for someone who wants more structure in their cut.” —Jorge Joao, international artist for Redken Canada
Have a Game Plan
“Clients are more comfortable when you have a game plan. Let them know how long the hair will be, and then give them the idea for next time, that you might want to give them an angle, change their hair colour a bit, and get them to be able to manage their hair at home. Then push them to the next level. I think stylists should have a seasonal lookbook of inspiration and collect images of what they see trending for clients, long and mid and short length, so they have material to show clients when necessary.” —Sherman Wong, creative director for Wella Canada
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