Shades this season range from the natural to the extraordinarily bold, taking a cue from celebrities of yesterday—including iconic blondes like Twiggy, Grace Kelly and Marilyn Monroe—and today.
Julio Rodriguez, artistic director of Colour for Matrix Canada cites Sofia Vergara, Rooney Mara, Nicole Richie, Kelly Osbourne and Nicki Minaj as great examples of summer colour. “These colour trends are suitable for anyone,” he adds. “It’s the amount of enhancement the client wants that warrants whether they will whisper, sing or roar.”
“Multidimensional” is definitely this summer’s colour buzzword. “The ‘Hollywood Blonde’ is really becoming popular,” says Amie Breckenridge Goltz, director of Fiel Education and the Scruples Academy. “This means we are no longer just using one shade to achieve the blonde look, but incorporating a base colour, highlight and lowlight to really give blonde shades beautiful dimension and brilliance.”
But it isn’t only blondes who will have more fun with their colour. This summer, brunettes and redheads can go lighter and brighter, too. While blondes are going pearlescent, you can add caramel, beige or a hint of copper highlights for your brunette clients. Peach and coral, blonde or lighter red highlights look stunning on redheads.
2. The New Ombre
For clients who are willing to make a bold statement with their hair colour, last year’s ombre hit has led to a colourful new trend. Try using several shades from different colour palettes and focus it in one area—at the hair tips, for example. Blondes can add a hint or more of pastel tones in pink and blue. Hues of red, purple and blue look great on daring brunettes. Dark brunettes can introduce pops of jewel-tone accents. And shades of pink and indigo are also popular.
Don’t let a challenging economy deter you from recommending colour to a client in need of a lift. “We are stepping through what have been tough times,” Joico international guest artist Lance Blanchette points out. “Women want reasons to celebrate and shine a bit more.”
3. A Full Consultation
Don’t forget to take your clients’ skin tone and eye colour into account when consulting with them about new hair colour, especially if they’re going more than two levels lighter or darker. “Skin tone is very important in choosing the right colour,” Rodriguez says. “This is why I recommend strategic placement of enhancement colour on bases that will support the skin tone and the highlight.”
“My general rule,” says Sue Pemberton, international artistic director for Joico, “is if the client has brown or green eyes, then warmer colours will be best, whether that be a warm blonde, brunette or redhead. And if the client has blue eyes, cool colours are best, but only if more than two levels of lift is desired.”
Photos from Crestock