We scoured the Allied Beauty Association’s Toronto show floor to find the latest professional hairstyling and beauty products sure to be making waves in the salon this year. Here are the big styling trends, plus tips and advice from platform artists who inspired crowds on stage.
1. Amped up colour with Color.id from Wella.
Now you can master the new hair colouring techniques and be more creative than ever. By adding Color.id to your bowl, colours won’t blend and create unwanted tones, meaning you won’t need foils to separate them. You can also see colour placement more easily.
TIP from Jean-Sébastien Tremblay, Field Education Capability Master at Wella The Salon Professional Division of P&G: Adding color.id to your colour can allow you to create a marbled-hue look, which is a growing trend.
2. Salon style at home with Redken Pillow Proof Blow Dry Express Primer and Dry Two-Day Extender.
As clients continue to look for ways to get salon styling results at home, Redken’s newest launch offers the styling solution and makes styles last between washes.
TIP from Jorge Joao, International Redken Performing Artist: Use products as the foundation, and figure out how they will help you achieve your finished look quickly and easily. Treat hair like fabric, and use products to make it the consistency that you need. You can use product bottles or cans as tools to help mould your hair so that you are not using your hands as much for shaping. This way, your hands don’t get sticky with too much product.
3. Refreshed tresses with Herra Protect Hair Perfume.
As more women try to extend the life of their blowout, we predict the hair perfume category will continue to expand. The latest offering from the U.K. is Herra, a sulphate and paraben-free scent that adds fragrance and moisture to locks while offering protection from UV rays, pollution and free radicals.
4. Super stylers with Sebastian Shine Shaker and Texture Maker.
More and more finishing products focus on specific trends. Shine Shaker adds a luminous effect to hair, while its Texture Maker gives a matte finish. Both can be used to create volume and waves that last day to night.
TIP from Daniel DiTommaso, Sebastian Professional platform artist: To create volume at the bottom of hair (a look he has dubbed “The Squid”) take strand of hair and create an S-shape vertically before heating with a flat iron. Brush out for tentacle-like tendrils.
5. Focus on client needs with The Launchpad.
Enjoying a coffee and reading a magazine in the chair just got a whole lot easier for clients. Fiore & Greco Design Inc. have created the Launchpad, a small table attachment that swivels around the chair so clients can comfortably and unobtrusively read, text, and sip while you work away.
TIP from Sam Villa, Redken Education Artistic Director: Give clients styling tips while they process. It’s added value to their visit.
6. Nurture nails with LCN Natural Nail Boost Gel.
This base coat helps strengthen the natural nail and smooth for colour. It’s perfect for clients who love to switch shades frequently and need a little TLC between visits, or want a natural-looking nail.
7. Neutral territory with Moroccanoil Molding Cream.
The newly launched styling product gives the sleek look clients want without shine, helping them avoid the whole “wet look” trend. The neutral scent also makes it appropriate for men or women trying to create natural looking texture.